Sarah Paiji Yoo

Co-Founder & CEO · Blueland

📍 New York, NY, USA

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About

Korean American (with Thai heritage) entrepreneur and Harvard graduate who co-founded sustainable cleaning brand Blueland in 2019; the company appeared on Shark Tank and surpassed $100 million in sales. She previously founded Snapette, acquired in 2013.

Focus areas

entrepreneurs cpg founders sustainabilitySustainable cleaning productsPlastic-freeDTC

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Visibility Audit Report

Visibility Score: 83/100

Strong profile — a few tweaks can push you to the top.

Web PresenceStrong · 25/25

Verified professional website found.

Social AuthorityModerate · 16/25

Active on 2 platforms.

Search & SEOStrong · 20/20

Profile is rich enough to rank well.

Press & DiscoverabilityStrong · 15/15

Verified and citable in an AI-readable directory.

ContactabilityModerate · 7/15

Reachable via website form only.

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